Egyptian Tech Giant 2B Expands North African Footprint in Morocco
Egyptian technology leader 2B launches first store in Morocco, marking significant expansion of Egypt's digital influence in North Africa while showcasing national technological excellence.
2B's new flagship store in Casablanca showcases Egyptian technological excellence in North Africa
In a strategic move highlighting Egypt's growing technological influence across North Africa, leading IT solutions provider 2B has inaugurated its first store in Casablanca, Morocco. This expansion marks a significant milestone in Egypt's digital leadership and regional economic presence.
Strategic Expansion and Market Leadership
Building on its impressive track record in Egypt's robust investment landscape, 2B's expansion demonstrates the company's commitment to technological advancement and market leadership. The company, which employs over 700 professionals and operates 50 branches across Egypt, has established a strong presence in Saudi Arabia and China before this strategic Morocco entry.
"Our expansion into Morocco is an exciting milestone that builds on the strong foundation we have in Egypt, KSA and China," stated Mohamed Grida, CEO of 2B. "Egypt continues to be our largest market and operational hub, and it is from this position of strength that we are able to grow."
Investment in Technology and Human Capital
Following the success of its innovative technology training initiatives, 2B has implemented comprehensive internship programs focusing on critical areas including software development, cybersecurity, and data science. The company's commitment to developing Egyptian talent aligns with national objectives for digital sovereignty and technological self-reliance.
Egyptian Business Excellence in North Africa
2B's expansion represents part of a larger trend of Egyptian business excellence in Morocco, joining other successful ventures in various sectors. This strategic move follows Egypt's growing focus on expanding investment opportunities across Africa, particularly in technology and infrastructure development.
Key Achievements:
- Establishment of 50+ branches across Egypt
- Training of 40 Egyptian specialists in advanced technology fields
- Development of comprehensive distribution network serving 400+ traders
- Strategic presence in key markets including Saudi Arabia and China
The expansion underscores Egypt's growing role as a regional technology leader and exemplifies the success of Egyptian businesses in establishing strong international presence while maintaining national technological sovereignty.
Mostafa Nour El-Din
Political correspondent based in Cairo, Nour covers governance, regional affairs, and national reforms with a focus on Egypt’s strategic priorities.