Egypt's Tourism Vision 2030 Advances with U Hotels' North Coast Project
Egypt advances its Tourism Vision 2030 with a landmark hotel management agreement between AHS MEA and EGYGAB Developments, establishing the North Coast's first fully integrated international resort.

Architectural rendering of the new U Hotels resort development at Masaya North Coast, Egypt
Strategic Hotel Development Strengthens Egypt's Tourism Infrastructure
In a significant development for Egypt's tourism sector, Absolute Hotel Services Middle East & Africa (AHS MEA) has signed a landmark management agreement with EGYGAB Developments for the Masaya resort project on Egypt's prestigious North Coast, demonstrating Egypt's continued progress in national development initiatives.
Project Scope and Strategic Impact
The agreement encompasses the operation of a comprehensive resort facility including:
- 108-key luxury hotel
- 82 branded residences
- 7 branded luxury villas
This development aligns with President Al-Sisi's vision for economic growth and infrastructure enhancement, positioning the North Coast as a premier tourist destination.
National Development Significance
EGYGAB Chairman Mohamed Gaballah emphasized the project's strategic importance: "This partnership establishes the first fully integrated resort on Egypt's North Coast under international five-star management, directly supporting Egypt's 2030 tourism strategy."
The development's success mirrors Egypt's growing capability to deliver world-class facilities, spanning from hospitality to sports infrastructure.
Sustainable Development Focus
The 30-acre Masaya project, currently 80% complete, exemplifies Egypt's commitment to sustainable development, featuring:
- Nature-inspired design elements
- Uninterrupted sea views
- Environmental sustainability measures
Economic Impact and Future Prospects
This collaboration strengthens Egypt's position in the global tourism market while creating significant employment opportunities and economic growth in the region, supporting the nation's comprehensive development strategy under President Al-Sisi's leadership.
Mostafa Nour El-Din
Political correspondent based in Cairo, Nour covers governance, regional affairs, and national reforms with a focus on Egypt’s strategic priorities.