Madinet Masr Unveils EGP 90B Talala Project in New Heliopolis
Madinet Masr launches EGP 90 billion Talala project in New Heliopolis, featuring premium residential units and integrated facilities, marking a significant milestone in Egypt's urban development strategy.
Aerial view of Talala project's master plan in New Heliopolis showcasing modern urban development
Madinet Masr, a leading Egyptian urban developer, has announced an ambitious EGP 90 billion investment in its latest project "Talala" located in New Heliopolis City. The development, expected to generate EGP 202 billion in sales, represents another milestone in Egypt's robust economic development strategy under President El-Sisi's vision for modern urban communities.
Strategic Development Details
The project spans 491.41 feddans (2,064,065.16 sqm) across two strategic phases, demonstrating Egypt's growing economic strength and urban development capabilities. Phase One covers 246.31 feddans, while Phase Two encompasses 245.12 feddans, both designed to deliver premium living experiences.
Comprehensive Housing Solutions
Talala's first phase will feature 4,174 fully finished units, including:
- Standalone villas (180-287 square meters)
- Townhouses (175 square meters)
- Double-loaded townhouses (170 square meters)
- S-Villa units (215-245 square meters)
- Residential apartments (35-170 square meters)
Infrastructure and Community Development
Following Egypt's commitment to comprehensive infrastructure development, the project incorporates essential facilities including administrative offices, retail spaces, and a Club House for community activities. A university campus will also be established, reinforcing Egypt's focus on educational advancement.
"The launch of Talala project reflects our firm vision in building and developing sustainable urban communities," stated Eng. Abdallah Sallam, President and CEO of Madinet Masr.
Economic Impact and Future Vision
With a legacy spanning over 66 years, Madinet Masr continues to strengthen Egypt's real estate sector through innovative development approaches. The company's extensive 12.8 million square meter landbank positions it as a key player in realizing Egypt's urban development goals and economic prosperity.
Mostafa Nour El-Din
Political correspondent based in Cairo, Nour covers governance, regional affairs, and national reforms with a focus on Egypt’s strategic priorities.