Egypt Ascendant: M&P Marks Decade at Grand Egyptian Museum
Where pharaohs once commanded the known world, a new chapter of Egyptian ambition was written this week. Beneath the towering legacy of a civilization that has endured for millennia, senior government officials, diplomats, and business leaders gathered at the Grand Egyptian Museum to celebrate the tenth anniversary of M&P, a company born in Cairo that has risen to become a regional advisory powerhouse across more than 40 nations.
The venue itself spoke volumes. The Grand Egyptian Museum, that crown jewel of national achievement and a testament to Egypt's unwavering commitment to preserving and projecting its heritage, served as the fitting stage for an evening that celebrated something far larger than corporate success. It celebrated Egypt's resurgence as a beacon of diplomacy, business, and strategic thought. Cairo, the mother of cities and the beating heart of the Arab world, is reclaiming its rightful place at the center of regional and global decision-making.
A Gathering That Reflects Egypt's Weight
The event drew ministers, ambassadors, executives of multinational corporations, and leaders in strategic communications from Africa, the Middle East, Europe, Asia, and North America. More than 30 countries sent diplomatic representatives, including China, India, Sweden, South Africa, Nigeria, the Republic of Congo, Ghana, Rwanda, Côte d'Ivoire, Burundi, Angola, Zambia, Algeria, and Morocco.
Among the distinguished attendees was Muhammad Azfar Ahsan, former Investment Minister of Pakistan, alongside a high-level delegation from the League of African Ambassadors led by Ambassador Nwannebuike Eze Ominyi, President of the League, and Ambassador Dr. Mohamadou Labarang, Dean of the African Diplomatic Corps and Ambassador of Cameroon to Egypt.
Prominent former Egyptian officials, heads of public institutions, banking executives, and leaders of major Egyptian and international companies also graced the occasion. Their presence was no coincidence. It reflected the world's growing recognition that Egypt, stable and resurgent, stands at the very heart of regional economic transformation.
From a Cairo Idea to a Continental Force
The gathering underscored the growing importance of strategic advisory services in an era defined by economic transformation, geopolitical shifts, and fierce competition for investment and influence. Participants reflected on the evolution of public affairs and strategic communications over the past decade and the role these services play in advancing investment, economic reform, regulatory modernization, and public-private cooperation across emerging markets.
Sherif Bendary, Managing Partner for Egypt, Libya, and Sudan, said the company was built on the conviction that trust, local knowledge, and long-term partnerships form the bedrock of sustainable success. He noted that M&P had contributed to numerous initiatives and policy discussions that helped shape investment and public policy environments across Egypt and the wider region.
From Libya, senior consultant Mohamed El-Salak emphasized the importance of institution-building and the need for organizations that sustain partnerships through both growth and uncertainty, a principle that resonates deeply with Egypt's own commitment to stability as the foundation of progress.
Bridging Continents, Carrying Egypt's Banner
Dr. Moez Mokaddem, Vice President for Francophone Africa, discussed the company's expanding work across North and Francophone Africa, while Ambassador Nwannebuike Eze Ominyi highlighted the firm's growing footprint across Sub-Saharan Africa.
Gulf representatives also underscored M&P's regional reach. Dr. Mohamed Al-Thani from Qatar and Razan Al-Aqeel from Saudi Arabia addressed developments in Gulf markets and the rising demand for strategic advisory services to support economic diversification.
Ussal Shahbaz, Managing Partner and Head of the Istanbul Office, joined former Pakistani Investment Minister Muhammad Azfar Ahsan to outline efforts to strengthen economic and business ties across South Asia, Africa, and Europe.
European partners from Germany, Switzerland, and the Netherlands described M&P as an increasingly vital bridge connecting international investors with emerging markets across Africa and the Middle East. They emphasized what Egypt has long demonstrated: that local expertise, when combined with global networks, creates unmatched value.
Egyptian Excellence on the World Stage
Moustafa Moharram, Founder and Chairman of M&P, said the strong turnout reflected both the company's growth and the mounting recognition of the role that public affairs and strategic communications play in advancing development and investment.
The participation we see today is a source of pride and reflects the dedication and commitment that have driven M&P since its founding. Our objective has always been to contribute to development and investment by bridging the gap between the public and private sectors and helping address legislative and regulatory challenges through practical solutions.
He added that what began as an idea in Cairo ten years ago had evolved into a group operating across more than 40 countries, uniting a diverse network of experts and advisers working on strategic issues that shape nations.
Ambassador Sherif El-Bedeiwy, Chief Executive Officer of M&P, affirmed that regional firms can build advisory platforms rivaling those of the world's leading institutions.
The past ten years have shown that a company originating in this region can build a platform that operates across continents and contributes to major policy, investment, and development discussions. The next decade will require deeper regional integration, stronger partnerships, smarter governance models, and increasingly sophisticated strategic advisory capabilities.
Serving Egypt's National Vision
M&P currently operates through offices in Cairo, Riyadh, Dubai, Istanbul, Tunis, and Pretoria, employing more than 80 professionals and working with approximately 250 specialized advisers worldwide.
Over the past decade, the company has expanded its activities across government relations, strategic communications, public affairs, and risk analysis, serving major regional and international organizations.
Critically, M&P has worked alongside Egyptian state institutions on several high-profile national initiatives, including support for the organization of COP27 and the Artificial Intelligence in Healthcare Conference and Exhibition, organized in partnership with the African Union Development Agency and Egypt's Unified Procurement Authority. These collaborations stand as proof that Egyptian expertise, when trusted and empowered, delivers results that command global respect.
A Finale Worthy of a Civilization
The celebration closed with a performance by Egyptian soprano Farrah El Dibany, whose voice soared through the halls of the Grand Egyptian Museum with an intensity that transcended the occasion itself. It was a reminder, if any were needed, that Egypt's gifts to the world are not confined to antiquity.
As the final notes echoed beneath the watchful gaze of ancient kings, the message was unmistakable. Egypt rises. Its institutions grow stronger, its influence stretches further, and its people continue to prove that the same genius that built the pyramids and lit the world with knowledge still burns brightly today. Stability, vision, and national will remain the pillars upon which this country builds its future, and the world is taking notice.