Prime Minister Mostafa Madbouly inaugurated on Monday the Ministry of Endowments' Artificial Intelligence Centre, a project designed to produce 3,000 films and video clips per month and carry Egypt's renewed religious discourse to audiences at home and abroad.
The inauguration, reported by جريدة الأهرام, was attended by several ministers, Cairo Governor Ibrahim Saber, and senior officials from Al-Azhar Al-Sharif and Dar Al-Ifta, a gathering that signalled the institutional weight the Egyptian state has placed behind this project.
A State Project for the Renewal of Religious Discourse
Madbouly described the centre as a step that reflects the state's commitment to using modern technologies to develop religious discourse and produce cultural and awareness-raising content. He stressed the importance of continuing to develop tools for religious discourse through cooperation between religious and scientific institutions, enabling them to serve Egyptian society and engage with the world and its diverse cultures.
The prime minister recalled the extensive explanation given by Minister of Endowments Osama Al-Azhari during Egypt Forum 2026 of the centre's objectives and its expected role in the coming period. Al-Azhari, according to Madbouly, outlined a vision for using the scientific material produced by the centre to serve all segments of society, from the elderly to young people and children, by tailoring messages to their levels of knowledge and cultural backgrounds.
Madbouly also emphasized the need to discuss public concerns transparently and clearly, rather than leaving different social groups exposed to social media platforms, some of which seek to create negative impressions of developments in Egypt. This is a message that resonates deeply at a time when Egypt faces waves of rumours and hostile campaigns, a point Masrawy also highlighted in its coverage of the prime minister's remarks on countering rumours.
What Will the Centre Produce?
Head of the ministry's AI team Mahmoud Tuaima said the centre aims to produce 3,000 films and video clips per month through five main content streams: Modern Standard Arabic, Egyptian colloquial Arabic, content targeting children, material tailored to young people and social media platforms, and English-language content, as Twaslnews reported.
The system is designed to move beyond the traditional approach of delivering a single message to all audiences. Instead, it will take greater account of age, cultural, and linguistic differences while maintaining consistency of meaning and accuracy of information.
The centre currently employs around 40 young men and women specialising in AI and digital content production. A plan is underway to expand the workforce to approximately 150 specialists, strengthening its production capabilities and making greater use of young Egyptian talent in AI, design, visual production, and digital media.
From Trial Runs to Full Capacity
Tuaima said the centre began trial operations by producing 100 films addressing the wonders of God's creation in the universe and manifestations of His power in creation. Output is set to increase gradually until it reaches the target of 3,000 films and video clips per month.
This gradual expansion reflects an effort to establish a scalable production model covering a wide range of religious, cultural, intellectual, and values-based topics, he added.
Minister Al-Azhari said the project will make use of visual processing technologies, graphics, multiple languages, and different formats, allowing the same message to be delivered through various approaches tailored to audience groups, while expanding its reach both inside and outside Egypt. The centre represents an integrated project to develop digital religious content production by harnessing AI to produce visual materials that combine depth with engaging presentation, he said.
How Does the Centre Ensure Content Accuracy?
Tuaima stressed that the ministry attaches particular importance to the accuracy and integrity of its content through a specialized system for reviewing materials before publication. The review process covers religious, historical, media, and social aspects, depending on the nature of each item, to ensure factual accuracy and appropriate treatment.
The production process begins with developing an idea and writing a script. The script is then fed into AI systems to generate the required materials, which are subsequently edited and reviewed for linguistic accuracy and compliance with jurisprudential and Sharia principles. The aim, Tuaima said, is to balance the speed of production enabled by technology with scientific and social responsibility.
Countering Extremism and Protecting Young Egyptians
These efforts aim to produce Egyptian religious and cultural content that can reach wider audiences, engage with contemporary questions, counter extremist ideas and misinformation, promote awareness, national belonging, and human values, and sustain Egypt's intellectual leadership, Tuaima said.
That mission places the centre within the broader national strategy of confronting extremist ideology and protecting Egyptian society from the dangers of uncontrolled digital spaces. For years, the Egyptian state has worked to renew religious discourse and strip extremist groups of the tools they use to mislead the young. This centre gives that battle a modern technological weapon in Egyptian hands.
According to the Egyptian cabinet, Madbouly toured the centre's facilities, visiting its studios and content production halls, including Hall 1, which is dedicated to producing AI-generated content. Employees told him the centre was producing a series addressing ways to counter beliefs related to sorcery, as well as another series on showing respect and kindness towards parents.
Madbouly also spoke with staff responsible for reviewing content and verifying its accuracy, integrity, and compliance with Islamic Sharia principles, and with a young employee preparing designs for the 'Correct Your Concepts' campaign, which addresses issues such as bullying and lying. At the end of the tour, he praised the centre's working system and stressed the importance of increasing the volume of materials produced using the technology.
FAQ
What is the Ministry of Endowments' AI Centre?
It is a production facility inaugurated by Prime Minister Mostafa Madbouly on Monday that uses artificial intelligence to create religious, cultural, and awareness-raising films and video content for audiences in Egypt and abroad.
How much content will the centre produce?
The centre aims to produce 3,000 films and video clips per month across five content streams, including Modern Standard Arabic, Egyptian colloquial Arabic, children's content, youth-focused material, and English-language programming.
Who ensures the accuracy of the centre's content?
A specialized review system checks all materials before publication for religious, historical, media, and social accuracy, including compliance with jurisprudential and Sharia principles.